Hagatex opens the door to the Ukrainian hotel market
Hagatex is a Dutch supplier of high-quality hotel textiles for hotels, resorts, wellness locations and hospitality projects. The company delivers bed linen, towels, bathrobes and other textile solutions for the higher segment of the market.
Website: www.hagatex.nl
How a Dutch supplier of premium hotel textiles gained clarity within three weeks on customers, competitors and distribution partners in Ukraine.
Hagatex — premium textiles for hospitality
Hagatex, based in Hoofddorp, delivers high-quality textile solutions for hotels, wellness resorts, holiday parks and hospitality projects. The range includes luxury bed linen, towels, bathrobes and wellness products for the higher segment of the market.
With growing investment in Western Ukraine, the question arose whether the Ukrainian hospitality sector could offer opportunities for further international growth. To answer that question Hagatex engaged Ukraine Business Desk.
Seven concrete questions
No months-long study — a supported decision fast.
- Is there sufficient demand for premium hotel textiles?
- Which regions are the most interesting?
- Who are the main competitors?
- Which hotels are currently investing?
- Are there suitable distribution partners?
- How can logistics be set up?
- Which opportunities exist in the short term?
From first scan to market introduction
A phased route in which each step builds on the previous one — without unnecessary drag.
- 01€495
Market scan
Initial scan of the hospitality sector in Western Ukraine: demand, price level, competition and promising regions.
- 02€995
Partner & customer research
Shortlist of potential end clients, distribution partners and worked-out logistics scenarios.
- 03
Introductions with market parties
Facilitated introductory meetings with hotels, project developers and distribution partners.
- 04
Visit programme Ukraine
Multi-day visit in which sites, projects and potential business partners are visited in person.
- 05
Market introduction
Support with commercial conversations, contract negotiations and further market development.
Market scan Ukraine
Ukraine Business Desk carried out an initial market scan focused on the hospitality sector in Western Ukraine.
Research
- Hotel developments in Lviv, Ivano-Frankivsk and the Carpathians
- New wellness and leisure projects
- Competition from Ukraine, Poland and Turkey
- Price levels within the premium segment
- Expected market growth
- Import possibilities
Key findings
Demand for high-quality hotel textiles is mainly present within:
- New boutique hotels
- Wellness resorts
- Luxury holiday parks
- Aparthotel complexes
- Business hotels in and around Lviv
Many existing suppliers focus on the mid and lower segment — leaving room for quality European products.
Delivered within ten working days
Deliverables- Market analysis
- Competitive analysis
- Price comparisons
- Promising regions
- Risk analysis
- Advice on next steps
Partner and customer research
After the positive market scan, Ukraine Business Desk mapped potential clients and distribution partners — including logistics work-out.
Potential end clients
- Hotel chains
- Boutique hotels
- Wellness resorts
- Aparthotels
- Holiday parks
Distribution partners
- Horeca wholesalers
- Hospitality suppliers
- Project outfitters
- Importers
Logistics
- Transport routes from the Netherlands
- Storage options in Western Ukraine
- Lead times
- Import procedures
Matching Hagatex's look, target audience and quality level.
Parties with an existing network within the hospitality sector.
With cost estimates, lead times and practical feasibility.
“In Western Ukraine — especially around Lviv and the Carpathians — investment is flowing into new accommodations and renovation projects. With it comes a growing need for reliable European suppliers who deliver quality, continuity and professional support.”
A complete basis for market introduction
- A clear view of the market
- Insight into competitors
- Concrete potential clients
- Possible distribution partners
- A logistics strategy
- A clear plan for market introduction
From report to reality
After the research wrapped up, Hagatex decided to start the next phase.
Introductions with market parties
Introductory meetings with hotels, project developers and distribution partners.
Visit programme Ukraine
A multi-day visit in which sites, projects and business partners are visited in person.
Negotiation & support
Support with commercial conversations, contract negotiations and market development.
Also want to explore whether Ukraine offers opportunities for your company?
Ukraine Business Desk helps foreign entrepreneurs with practical, independent research — carried out from within Ukraine.
What we do
- Market scans
- Competitive research
- Supplier and partner selection
- Distribution research
- Site visits
- Business introductions
- Project support